According to an announcement today, Turkish mobility app Marti Technologies plans to hold roughly 20% of its cash reserves in Bitcoin (BTC). The move reflects a growing trend among companies integrating BTC and other digital assets as part of a diversified approach to treasury management.
Marti Technologies Unveils Bitcoin Treasury Strategy
New York Stock Exchange-listed (NYSE) Marti Technologies today revealed plans to allocate up to 20% of its cash reserves to BTC. The company also stated that it may increase the allocation to as much as 50% in the future, potentially including other digital assets such as Ethereum (ETH) and Solana (SOL).
This announcement places Marti Technologies among a rapidly growing number of publicly listed companies adopting digital assets as part of their treasury strategies. The company describes Bitcoin and other cryptocurrencies as “potential long-term stores of value.”
While the move affirms the increasing institutional interest in digital assets, equity markets responded cautiously. According to Yahoo! Finance, Marti Technologies’ stock was down over 6% in pre-market trading, sitting at $2.49.
The company noted that its digital assets will be custodied using a regulated, institutional-grade provider and maintained in compliance with applicable laws and best practices. Commenting on the development, Marti Technologies CEO Oguz Alper Aktem said:
Our decision to allocate capital to crypto assets acknowledges our belief that Bitcoin and other digital assets have proven their ability to store value alongside hard currencies and gold over the last several years.
Aktem added that today’s global economic landscape presents both inflationary and currency-related risks. He emphasized that Marti intends to be a long-term holder of digital assets and will likely expand its holdings over time.
A Flurry Of Companies Turning To Digital Assets
Marti Technologies’ decision to incorporate BTC into its treasury strategy continues a broader trend of corporate crypto adoption. This trend has especially picked up momentum in 2025.
Yesterday, leading Bitcoin mining firm MARA Holdings completed a $950 million raise to increase its BTC exposure. The firm already ranks second among publicly listed companies by Bitcoin holdings, with 50,000 BTC on its balance sheet.
Meanwhile, Bitcoin adoption among corporations is also picking pace outside the US. For instance, French company Sequans recently added 1,264 BTC to its balance sheet.
Similarly, UK-based firm Satsuma Technology announced plans to scale their BTC holdings. Another UK firm named – The Smarter Web Company – recently increased its holdings by 225 BTC.
Corporate demand for other cryptocurrencies, especially Ethereum, is also rising. At press time, Bitcoin trades at $118,852, up 0.1% over the past 24 hours.
Featured image from Unsplash.com, charts from Yahoo! Finance and TradingView.com
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